A brand campaign for an upcoming opera by the Nouvel Opéra Fribourg in Switzerland
3-week student project
Researcher Visual designer
Jonathan Reade Bella Wang Patrick Pacunana
About the project
This project was completed as a visual design study for a senior-level design course. Taking time to study and learn from pioneers such as Emil Ruder, Zuzana Licko, and Ellen Lupton, we formed three conceptual insights to explore in our digital and physical artifacts.
Emil Ruder Negative spaces can form relationships with each other to shape the form.
Zuzana Licko Revealing only a portion of a form creates a different message within the context than if it was presented in its entirety.
Ellen Lupton The layering of elements creates a frame in which the content is presented and understood.
● Art Direction
From these insights, our approach was to craft the negative space to create an emphasis on what ‘could’ be there, inviting the eye to explore and question their assumptions. The goal of this is to encourage onlookers to use the context around the space to fill in the blanks.