At a glance
Logo design for a local dance team that competed in NBC World of Dance Season Four
Context
Freelance graphic design work
Client
Skills
Graphic design
Art direction
Gigabots is a competitive dance team practicing in Vancouver and Nanaimo. Their dance styles include hip hop, b-boy, popping, and locking, with the last two being major influences in the design for this visual identity. Both styles are very technical and require a strong sense of rhythm and the mastering of intricate techniques. I wanted the design to carry through this sense of technicality without being too literal, which is why I also drew inspiration from technology art and circuit boards — two concepts that demonstrate a similar technicality in the form of energy and precision.