We started by conducting in-person interviews and survey questionnaires with 24 individuals to uncover opportunity areas. Our criteria for users was that they needed to have been an Airbnb guests who has used their services at least twice within the past year. These individuals ranged in age from 18 - 30 years old. Our insights from this initial research were:
Desktop vs mobile
Users preferred making bookings via desktop and accessing quick bits of information via mobile app
Interviewees either preferred to keep to themselves while traveling, or preferred to seek out opportunities to interact with locals
The app can be used to help users meet and befriend other individuals also staying in Airbnbs.
Creating your own Shoutout is a simple as taking a real-time video of what you're doing at your desired location and filling out the detail prompts such as the title, theme, length of your listing, and profiles of the rest of your group (co-hosts). These videos are what will attract guests, so having fun with them and including everyone involved is encouraged.